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The Art of Persuasion: Soft Selling Techniques for Business Owners
No one likes being pressured to buy something, especially if it is something that you don’t have enough information to be confident enough to purchase it. It’s not surprising that buying a car online became so popular. While I would…
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Mastering Social Media: Why Consistency is Your Best Marketing Strategy
Want to know how to get your business noticed on social media? It’s just one thing really. It may sound a little boring but don’t be fooled by that. The real secret to getting noticed on social media is consistency.…
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Who Are Your Customers? A Guide to Understanding Your Audience Demographics
Now that you are in business, you need to know who you need to be talking to. Those are the folks who will engage with your content, ask you questions, and get to know more about you and your business.…
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Mastering Social Media: How to Choose the Right Platforms for Your Business
“I want to make sure EVERYONE knows about my business!! I am going to post about it everywhere!!” I totally get that. You have begun your business and now, you want to be IN business. All the time. The easiest…
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Unlock the Power of Storytelling: 5 Tips for Online Entrepreneurs on Social Media
One of my favorite movies of all time is The Princess Bride. The characters are funny and the lines that are spoken are memorable and no matter how many times I have seen it, I always feel good afterward, like…
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How to know when sales copy is good or bad for your business
The purpose of any good social media post is to promote your product or service. I totally get it if you just rolled your eyes and said: “DUH!” But before you click away, let me give you five examples of…
laura figueroa-scott 