laura figueroa-scott

Raise your hand if you love writing titles for your posts and articles.

It’s OK… I’ll wait. 😏

If you are like me, I love writing the content of my articles but when it comes to giving them a title, that’s where I can really start to drag my feet.

To be honest, it’s one of the areas I work the hardest on.

Why is that? It’s simple:

The title of your article has an immediate impact on how well a search engine can find your content.

It’s an important facet of SEO and the better you get at it, the easier a search engine can point people to you.

When writing your titles the first and best thing you can do is to be direct about what you are writing about.

For example, say you have written an article about hot chocolate with a title that reads something like “Things in my life that are warm, comfortable, and soothing.”

There is nothing in that title that is going to help you show up in the top results when someone is searching for hot chocolate recipes.

So, go direct and make sure the words “hot chocolate” are in the title. For these titles, that’s your strongest search term and needs to be featured prominently in your title.

• Cozy Up: Ultimate Soothing Hot Chocolate Recipes
• Stress Relief in a Mug: Best Hot Chocolate Recipes
• Warm & Comforting Hot Chocolate for Rough Days
• Healing Hot Chocolate: Recipes for Tough Times
• Soothe Your Soul: Perfect Hot Chocolate Ideas

These get right to the point of your article which is the recipe. It’s when you get into the body of the content that you can let people know why this particular recipe of yours is a favorite and how it helps you when you are not having the greatest day.

Try to keep your titles between 50 and 60 characters. This gives you enough characters to get your strongest search terms into your title and to fully describe what the article is about.

When you do this, search engines have an easier time featuring the entire title in the search results, which can bring even more people to your page.

When an article title gets cut off in search results, that can impact whether or not your audience will want to find out what the rest of the title says.

Additionally, titles shorter than 50 characters are often too short to clearly describe what your article is about and as a result, do not feature a strong or clear search term.

That search term is one of the keywords you have found is the most searched or used for your product, service, and niche.

When you feature your strongest search term first, the possibilities for your titles can look like this:

• Hot Chocolate Comfort: Soothe Your Soul on Tough Days
• Hot Chocolate Bliss: Relaxing Recipes for Hard Days
• Hot Chocolate Magic: Calm Your Stressful Day
• Hot Chocolate Therapy: Ease Your Toughest Days
• Hot Chocolate Delights: Perfect for Rough Days

When writing your titles, you can help yourself to maximize your character numbers by

• not writing in all caps
• using symbols to save space (& instead of the word “and”)
• using colons and pipes (: , | ) to separate ideas rather than hyphens or dashes

Using these guidelines can help you to write more effective titles for your content that can bring the audience you want to have to your page and to your offer.

Just like most things involved when you have your own business, it gets easier the more you do it.

I would love to hear about what you have been writing for yourself and what kind of response you have gotten! I am always ready to share ideas with you! Message me at: laura@laurafigueroascott.me