laura figueroa-scott

Have you ever sat in a meeting and had no idea what people were talking about?

I have.

“What we need is a way to leverage the low-hanging fruit using methodology that maximizes the value add to meet our deliverables and really drill down on the outgoing message.”

Crickets.

The meeting was supposed to be about getting college interns involved in designing a space they could collaborate in.

If you have been in the corporate world or the science and technology community, that word salad is probably somewhat familiar to you.

In the world of online business, that kind of confusion is not going to help you. For your own posts and marketing,

• it’s important to be direct and to the point
• it’s important to be knowledgeable but relatable
• it’s important to be able to talk to people in your niche but also sound like you

That sounds like a lot to put into a social media post but it can actually be pretty simple.

When you are writing your own copy, stick with what you know about your product or service and what problem it solves. Particularly, the problem it solved for you.

We relate to other people who share our pains and frustrations.

In the 1980s, Richard Simmons became one of the first fitness influencers. His “Sweating to the Oldies” program on VHS was a top seller for people looking to lose weight without feeling bad about themselves.

Mr. Simmons sharing about his own 100+ lb weight loss story was both relatable and motivational for people all over the world.

As he shared his weight loss story in all of his marketing and interviews, it became apparent that people did not get tired of hearing about how he made such a drastic change in his life.

If he could do it, then his audience could too.

So can yours.

Ask people to tell you about their pain and frustrations.

We all want someone to listen to us; to really hear where we are at and where we feel powerless.

This type of interaction is invaluable: you get to learn exactly what people need solved in their lives and you can answer back with how your product or service can bring that solution about.

You can ask questions like:

• What’s the most important thing you look for in a (insert product or service)?
• Do you have any questions about (insert product or service)?
• What’s your favorite feature about (insert product or service)?

And then, answer them either in a DM or directly in the comment of whatever social media platform you are posting on. That way, your audience can see you respond to them and how you engage with their questions.

This goes a long way to helping build a community around your product or service and how you present it.

It also helps you attract your ideal customers or clients.

Go the extra mile.

When you are talking about your story in your posts, share resources, advice, or information that was helpful to you with your audience.

 This gives a bit more depth to your story and helps to establish your authority in your niche.

It’s been my experience that while people can do their own research, they tend to begin to rely on people who have already done it.

You can share links or videos or even your own lead magnets, full of valuable information that emphasizes the benefits of your product or service.

Make sure whatever you send out has a way to connect back to you such as a link to schedule a strategy call or send your audience directly to your sales page.

Keeping your messaging simple and direct helps you be able to talk about what your audience wants to talk about.

And we do not lose interest in things that matter to us.

I would love to hear more about what you would like your marketing to look and sound like. Send me a message to laura@laurafigueroascott.me and we’ll schedule a chat!