The purpose of any good social media post is to promote your product or service.
I totally get it if you just rolled your eyes and said: “DUH!”
But before you click away, let me give you five examples of what good social media copy sounds like and what makes it good or better for your business.
Many online entrepreneurs will write their posts as if their audience knows what they are talking about. This is a common error that can cost you followers and customers.
Always be clear and concise about what you are offering.
1. The “don’t waste my time and just buy my stuff” post:
The bad version of this post looks like:
“Buy our new skincare product now. 20% off.”
The good version of this post looks like:
“Reveal your natural glow with our new skincare line! 🌟 Infused with organic ingredients, it nourishes and revitalizes your skin. Enjoy a special 20% off on your first purchase. Pamper yourself today! 🌿✨ #SkincareRoutine #GlowUp #SpecialOffer”
Why this is good:
The ad copy highlights the benefits of the product, uses words that appeal to consumers, offers a discount, and uses hashtags that refer back to the ad (which can benefit your SEO).
2. Using terms that your audience may not know or use
The bad version of this post looks like:
“Leverage our end-to-end solution for optimized ROI across all verticals.”
The good version of this post looks like:
“Boost your business with our comprehensive solutions designed to maximize your returns. Whether you’re in retail, tech, or healthcare, our tools can help you grow. Start your free trial today! 📈💼 #BusinessGrowth #FreeTrial #MaximizeReturns”
Why this is good:
The language is direct and understandable, with the benefits stated clearly. It also has a clear call to action which invites engagement.
3. Posts that don’t look like they have anything to do with your business
The bad (and very lazy) version of this post looks like:
“Here’s a cute cat video! #CatLovers #Random”
The good version of this post looks like:
“Need a break? Check out how our latest office chair keeps you comfy during long work hours. Ergonomic design meets style. Sit back and relax! 💺✨ #WorkComfortably #OfficeEssentials #ErgonomicDesign”
Why this is good:
The post stays on brand, highlights the product benefits, and uses relevant hashtags.
4. The out-of-touch post
The bad version of this post looks like:
“Stuck in traffic? Our new luxury car will make it bearable. #LuxuryLife #TrafficSucks”
The good version of this post looks like:
“Experience the luxury and comfort of our new model, perfect for every journey. Upgrade your drive and enjoy every mile. 🚗✨ #LuxuryCar #DriveInStyle #ComfortOnTheGo”
Why this is good:
This ad now sounds like you care about the comfort of your customers with positive and inviting language, and talks about the product benefits.
5. The desperation post
The bad version of this post looks like:
“PLEASE like and share this post!!! We need more followers!!!”
The good version of this post looks like:
“We love our community! ❤️ Follow us for the latest updates, exclusive offers, and behind-the-scenes content. Share the love and tag a friend who needs to see this! #CommunityLove #FollowUs #ExclusiveContent”
Why this is good:
This post asks for and encourages engagement in a positive way, offers value for deciding to follow, and uses relevant hashtags.
Your audience wants to know you appreciate them and care about the things they care about. This is why copy that assumes these things gets ignored or maybe even a negative comment.
Each post you put out onto whatever platform you are using needs to:
- Be about one main point
- Be written to who you want to attract
- Use captivating language and storytelling
- Be easily understandable and concise
- Always refer to the benefits of your product or service
- Have a clear call to action
That may look like a lot to do for each post but as you continue to do the work to promote your business, this will become a habit for you and will become the basis of your brand identity online.
Want to know more about good vs bad copy? Drop me a note at laura@laurafigueroascott.me and let me help you write better posts!
laura figueroa-scott 
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